Strategy & Tool Box

Find out how we create frameworks that contribute to fine businesses development


The global market is changing very fast and it is becoming extremely interconnected. These days competition is arriving in countless new forms, with hundred new brands and alternatives from various areas, squeezing the market share of well-established businesses that are failing to adapt quickly.

Nowadays consumers are not satisfied with products or services only, they want experiences and feel they have a deeper link with the company or brand they are purchasing from. People gravitate towards brands that engage and create distinctive offers and experiences.

Of course, It is easy for companies to express a will to change. But the most difficult part is to find new ideas that release real potential. This process is achieved through a deep market knowledge and an extensive know-how, including: sales strategy, design, communication, manufacturing optimisation, and more than anything, find the right people for your business and projects.

The global market tends to be more tense than ever. What is hype for a moment can be totally obsolete a short while after. How you will invest your time and money will determine what to do next. The right questions must be asked.

Who are we? For who? Which business model is right for us? What are our strengths and weaknesses? Which values make us unique? What is our knowledge of the market / competitors and what are the new things we could bring to market? What resources and capabilities do we need?

Answering the fundamental questions clearly defines the opportunities that need to be explored. Our honest approach and cross-disciplinary experience give our clients a clearer understanding of the critical issues, success factors, and great ideas that will shape their current and future business.

Our insights and know-how help creating frameworks that contribute to businesses development and adaptation. Working closely with our clients, seeing that interaction as a teamwork is an essential part of the complex puzzle that will allow to establish a strategy, monetise ideas and plan new products, services and experiences.

From insight research to final execution, we proud ourself improving situations and compelling outcomes that delight consumers.

Our Toolbox

Design & brand strategy

Corporate identity

Forecasting, trends & insights

Ethnographic research

User trials & human factors

Product & industrial design

Colour, material & finish (CMF)

Prototyping & mock-ups

Manufacturing solutions

Distribution network development

Multi-channel sales solutions

Social medias presence

Our Work


Providing true value for clients and consumers. Balancing business with consumer emotions

Our Work


A decade of experience working with brands, distributors, retailers, and manufacturers has given us a deep understanding of the music industry

Our Work

Retail Solutions

Dedicated to those who want an experience that would express the values of represented brands. A chance to engage with experts who can help them get the best to feed their passion